Association of Canadian Travel Agencies (ACTA)
Founded in 1977, the Association of Canadian Travel Agencies (ACTA) is a not-for-profit organisation representing travel agencies in Canada.
Acting as the voice for the tourism industry, ACTA provides leadership to the travel industry by advocating its best interests, facilitating learning opportunities that may lead to certification and accreditation, empowering members to be more effective, and promoting the tourism sector.
Headquartered in Mississauga, ACTA has over 3,000 members employing over 14,000 travel consultants. Members include airlines, tour organisers, travel merchants, hotels, cruise and rail lines, and car rental companies.
The following seven Regional Councils have been formed to uphold the interests of its members: Alberta/NWT, Atlantic, British Columbia/Yukon, Manitoba/Nunavut, Ontario, Quebec, and Saskatchewan.
ACTA’s network of communication is decentralised, a Regional Manager directs each of its seven regional offices, which improves communication and allows the various councils to be more attuned to the local needs of each council. ACTA also empowers its members through open forums and ad hoc committees to be actively involved in the future of the organisation.
In addition to providing advocacy and lobbying, facilitating education and training programs, and representing the tourism industry, ACTA also conducts and communicates the latest trends and research findings to enable members to work effectively while providing a high standard of travel services.
All members are required to adhere to ACTA’s Code of Conduct, which is designed to hold the industry to a higher level of professionalism. ACTA's Code of Ethics and Standards covers the following areas: “relations between ACTA members and the public”, “relations between ACTA members”, and “ACTA code of standards.”
ACTA’s Mission is “to foster the success and prosperity of our travel agency members,” and its vision is for travel agents to be recognised as knowledgeable experts and to work in a sustainable environment.
A sustainable environment includes fair employment, business advertising practices, and supporting fair causes like Beyond Borders (to stop child sex trafficking), Cats and Dogs International (CANDI; to save the lives of stray cats and dogs in Mexico and the Caribbean), Hope Air (to provide specialised medical care to low-income Canadians), and Tourism Cares (to promote sustainable tourism practices).
ACTA are dedicated to their employees, members, the general public, and society. Every little deed helps–even saving the life of a stray kitten!